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APPLIED COLOUR PSYCHOLOGY

Using colour to influence

What is applied colour psychology?

Applied colour psychology is the application of colour to influence emotion, mood or behaviour. This means using carefully chosen brand colour combinations to create a positive image for your organisation and to help you engage at a deeper level with your customers.

 

At KM Design, applied colour psychology forms the foundation of all our logo design and brand design projects. Our work is based on the principles of colour psychology, as identified by one of the world's leading authorities on applied colour psychology, Angela Wright.

 

In 1984, having spent several years researching and exploring the dynamics of colour and Freudian psychology, Angela wrote the Colour Affects Theory, in which she proposed links between colour and human behaviour, showing how people commonly respond to colour or patterns of colour instinctively and without conscious thought.

 

In the 1990s she developed the Colour Affects System, based on the belief that there are four colour groups and four personality types. Each colour group has its own set of characteristics which affect us both physically and psychologically, while each personality type has a natural affinity to one of the four colour groups.

 

KM Design and colour

Kate Marston, had the privilege of studying with Angela, achieving the Colour Affects System Diploma in Applied Colour Psychology which she passed with distinction. Kate was so impressed with Angela's work and the undeniable effect of colour on human behaviour that she brought applied colour psychology to KM Design in Hertfordshire.

 

Colour consultancy: using colour to benefit your business

COLOUR CONSULTANCY SERVICES

Talk to us about our colour consultancy services

CASE STUDIES

Here's how we've helped our clients develop and strengthen their brand identity
through strategic use of colour and graphic design

GET IN TOUCH

The right colours can make a big difference to your business.
KM Design offer colour consultancy to businesses in the areas of Buckinghamshire and Hertfordshire, including Tring, Watford and Berkhamsted.

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KM Design, Graphic Design Consultancy, Tring, Hertfordshire © 2017 | KM Design is a trading name of Chalk & Charcoal Limited | Registered in England and Wales no 9494435
Registered address Audley House, Northbridge Road, Berkhamsted, Hertfordshire HP4 1EH

GRAPHIC DESIGN & APPLIED COLOUR PSYCHOLOGY FOR BRANDING LITERATURE WEB PRINT EXHIBITION SIGNAGE